The Designer’s 50 Rules Nobody Teaches You
Make deliberate choices about hierarchy, typography, color and spacing—before you reach for another effect.
- 50 practical design principles
- 100 before-and-after visual examples
- 110-page visual field guide
It’s not HUMAN VS AI
Design like a pro.
50 rules + 100 prompts. One creative advantage.
THE TWO SKILLS THAT WORK BETTER TOGETHER
A prompt cannot decide what good design means for your project. Learn to spot what needs to change, then give AI a clear brief to act on.

Make deliberate choices about hierarchy, typography, color and spacing—before you reach for another effect.
Give AI specific direction for lighting, composition, product visuals, portraits and campaigns. Check the result, then refine it.
A WORKFLOW YOU CAN USE TODAY
Open the 50 Rules. Identify the change that will make the message clearer.
Choose a prompt structure. Adapt it to your subject, purpose and visual style.
Use your judgment to review the output. Refine the details that still need work.
DESIGN JUDGMENT + AI EXECUTION
The rules help you choose hierarchy, contrast and composition. The prompts help you direct the image. Together, they give you a stronger starting point for a finished design.


Lead with one headline. Give the bottle a clear focal point. Align the supporting copy and leave room to breathe. Repeat ruby, ivory and black for a consistent palette.
Preserve the red bottle and black cap. Direct the light, a sculptural plinth and one flowing ribbon. Leave deliberate space for the headline and supporting copy.
Illustrative campaign concept showing design judgment with AI-assisted imagery. Results vary by source image, tool and refinement.
THE COMPLETE PAIR
Keep both guides beside your next brief. Learn one principle, try one prompt, and apply what you learn to your own work.
THE DESIGNER’S BUNDLE
Digital products. No physical books shipped.
A FEW THINGS TO KNOW
The Designer’s 50 Rules Nobody Teaches You and 100 AI Prompts for Better Design. Both are digital guides.
Yes. Use the visual principles to develop your judgment and the prompt structures to practice giving clearer instructions.
The design principles apply across design tools. AI prompts may need adapting to the tool you use; any paid AI subscription is separate from this bundle.
Results depend on the image, prompt, model and settings you use. The guides help you direct and evaluate your work; identical outputs are not guaranteed.